Lionel Sosa, Executive Producer, Director and Host


        Lionel Sosa is an independent marketing consultant and the founder of Sosa, Bromley, Aguilar & Associates which became the largest Hispanic advertising agency in the U.S.  He is an acknowledged expert in Hispanic consumer and voter behavior.

        Sosa was named “One of the 25 most influential Hispanics in America” by Time Magazine in 2005 and is a member of the Texas Business Hall of Fame.  He is the author of Think and Grow Rich, a Latino Choice published in 2006 by Random House, and The Americano Dream:  How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton and co-author of “El Vaquero Real- the Original American Cowboy” published by Bright Sky Press in 2008.  Sosa is a contributing author of “Latinos and the Nations Future,” edited by Henry Cisneros and published by Arte Publico Press, University of Houston in 2009.

        Currently, Sosa serves on the board of directors of, the largest bi-lingual online community in the country and has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop , creators of Sesame Street, ACT (American College Testing) and the Public Broadcasting System.  He chaired both the United Way of San Antonio and the San Antonio Symphony, and was Executive Director for the grass roots foundation, Mexicans and Americans Thinking Together.

        In the spring of 2001, Lionel was a Fellow at the Institute of Politics at Harvard University.  He was awarded an honorary PHD in Humanities from the University of the Incarnate Word.



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